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For most business startups, it is better to enter the market with one strong {MVO} minimum or most viable offer. One strong brand that is targeted at one strong {MVTM} minimum or most viable target market.
The above recommendations helps to reduce the cost of doing business, optimizes the use of your labor force, gives you greater financial leverage and accelerate the business potential to cash flow.
Market research that enables you to identify how to fill an urgent and immediate need of your ideal clients, identify the market viability and accessibility, and the clients ability and willingness to pay for your value offer are vital market intelligence to have before starting your business.
Your pitch to a private equity investor is quite different from that of pitching to your ideal client. However, it is important to note that there is an art and science to the pitching process.
The art has to do with the mechanics, structures, methods and systems of the pitch and the science has to do with your understanding of your audience and ability to leverage influencers techniques to realize targeted and predictable performance outcomes.
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